2024 Summer Fashion Trends

Fashion is ever evolving and reflects the needs, desires and aspirations of people at a given moment, so season on season we are seeing new hot trend alerts and this season is no different. This summer's fashion is all about making a statement with bold patterns and playful textures, being a little carefree a times and romantic at others. From effortless maxi styles to flirty sheer fabrics and edgy leather, here are the top 10 fashion trends that will take your summer style to the next level:


  1. Sheer Fabrics: Light and airy, sheer fabrics are perfect for staying cool during the hot summer months. From skirts and dresses to one-piece swimsuit, this trend adds a touch of romance to any outfit.

  2. Blazers: The perfect addition to any summer outfit, oversized blazers and tailored blazers are versatile, elegant and chic. Whether you pair it with denim shorts or a mini dress, this trend adds a sophisticated touch.

  3. Maxi length: From maxi skirts to maxi dresses, maxi is back baby and it's the way to go for an easy and effortless look. Whether you prefer a flowy bohemian style or a sleek and modern shape, there's a maxi look for every taste and have fun with it, mix up the materials and dress them up and down.

  4. Ruffles: Feminine ruffles are a great way to add some interest, movement and texture to your summer outfits. Whether on a dress or off the shoulder top, ruffles create a playful and flirty vibe, perfect for date night.

  5. Neon: For those who want to make a bold statement, neon shades are the way to go. From lime green to electric pink, neon colours are a great way to add some excitement to your summer wardrobe. And if you're looking to brighten up your pool space too, don't skip on our bright bubblegum pink collection of pool inflatables.

  6. Leather: Not just for fall and winter anymore, leather is a major trend for summer. From leather shorts and mini dresses to waist coats and bag, this edgy material adds a touch of rebellion to your look without looking too grungy.

  7. Square-Toe Sandals: The shoe trend of the season, square-toe sandals are sleek, modern and perfect for day or night. From minimalist designs to bold colours/colors, this trend adds a touch of sophistication to any outfit.

  8. Crochet: Another trend that adds texture and dimension to your outfit, crochet is perfect for the season. Whether you opt for a crochet top or dress, this trend feels handmade but also effortless at the same time. Wear a bathing suit underneath with an oversized loungy bag and you have yourself a look.

  9. Stripes: Classic and timeless, stripes are a summer staple and this season we are seeing them thicker than ever. From nautical navy and white to bold black and beige, there's a stripe for everyone. Plus, this trend is making its way into the home, check out our picnic range to find striped styles and stay ahead of the curve.

  10. Linen Fabrics: Lightweight and breathable, linen is the perfect fabric for summer. Opt for a linen button-up shirt or dress to stay cool and comfortable during the hot summer months.


Whether you prefer a classic and timeless style or a bold and daring look, there's a summer 2023 fashion trend for everyone. Incorporate these top 10 trends into your wardrobe and get ready to turn heads this season.