Sammy The Seagull

Catch him if you can. Sammy the Seagull is flying in for a summer full of sea, sun, and snacks.
This cheeky character brings playful charm to every beach day with bold designs perfect for little adventurers and seaside snack lovers alike.

Sammy the Seagull is not your average beach bird. With a love for salty snacks and sunny days, Sammy leads a fun filled collection made for coastal kids with big personalities. Featuring bright colours, bold prints, and practical pieces for water play and outdoor fun, Sammy’s range includes everything from swim essentials to beach toys. Whether you are chasing waves, building sandcastles, or enjoying a post swim snack, Sammy is never far from the action. Join the flock and bring a little mischief and a lot of sunshine to your summer with Sammy the Seagull