Customers say this swim vest is a favorite among young children, who often don't want to take it off while swimming. Many reviews mention how the vest helps build confidence in the water, allowing kids to move freely while staying buoyant. The playful designs, including wings and decorative features, make it especially appealing to toddlers. Parents and grandparents note the comfortable fit across different sizes, from 1-2 years up to 4-5 years. Reviews frequently highlight the vest's stylish appearance, with many mentioning they receive compliments at the pool.